Radical Transparency. Absolute Alignment.

No hidden commissions, no confusing performance percentages, and no corporate conflicts of interest. Just clear pricing designed around your needs.

The Lake Avenue Philosophy

Traditional Wall Street profits when you are confused about what you are paying for. Hidden product fees and layered percentages can quietly erode your hard-earned wealth.

At Lake Avenue Financial, we believe true white-glove service begins with absolute honesty. We operate as a strict, fee-only fiduciary. This means we are legally bound to put your interests first 100% of the time.

We do not sell proprietary financial products, and we receive zero back-end commissions. Our only source of compensation is a transparent fee, aligning our success perfectly with yours.

It is our view that the best advice is delivered by real people, held to the fiduciary standard, who aren’t beholden to external corporate interests.

In fact, research shows client returns can improve as much as 3% more each year when working with an independent advisor.

Compare Our Services

Design

0.84%

$500K - $2M of investible assets

Best Suited For: Young professionals, wealth builders, and individuals looking to optimize their cash flows, organize their foundational accounts, and map out a clear, long-term trajectory towards financial independence.

  • 3 Planning Meetings (Year 1)

  • Annual Review Meeting (Year 2+)

  • Personal Financial Plan

  • Cash Flow & Budget Optimization

  • Net Worth & Asset Tracking

  • Goal Planning

  • Debt Paydown

  • Investing Strategies

  • Financial Independence Planning

  • Education & Real Estate Planning

  • Proactive Asset Management

  • Direct Indexing and Tax Loss Harvesting*

  • Fully Paid Lending

  • Evaluation of Existing Estate Plan

Blueprint

0.72%

$2M - $5M of investable assets

Best Suited For: Corporate executives, business owners, families with established wealth, and solo decision-makers navigating complex life transitions (like divorce or loss of a spouse) who require comprehensive, high-touch planning.

  • Everything in Design, plus

  • 5 Planning Meetings (Year 1)

  • Annual Review Meeting (Year 2+)

  • Advanced Tax Strategies

  • Equity Comp Planning

  • Personalized Direct Indexing*

  • Securities-Based Line of Credit

  • Roth Conversion Modeling

  • Corporate Benefits Analysis

  • Self-Employed Strategies

  • Complete Estate Planning

  • Establish Living Trust

  • Deed Transfer Assistance**

  • Creation of Power of Attorney

  • Social Security Optimization

  • Distribution Strategy

Capstone

0.50%

$5M - $10M of investable assets

Best Suited For: Entrepreneurs and families with advanced planning needs or concentrated stock positions, who are looking for comprehensive solutions to help them protect their wealth and create a family legacy.

  • Everything in Blueprint, plus

  • 5 Planning Meetings (Year 1)

  • 2 Review Meetings (Year 2+)

  • Priority Concierge Access

  • Advanced Planning Strategies

  • Alternatives and Private Markets*

  • Donor-Advised Fund

  • Concentrated Equity Optimization

  • Establish Multiple Trusts

  • Comprehensive Risk Assessment

  • Generational Legacy Planning

  • Charitable Gifting Strategy

  • Coordination With Other Professionals

Family Office

For families with over $10M of investable assets

Lake Avenue Financial offers family office services designed to help families coordinate their various forms of capital through a holistic, collaborative team approach that integrates the key elements of a successful life with wealth. Our experience reinforces the view that a dedicated team of independent, objective professionals working together with the family provides the most effective support for families of significant wealth.

Get Started

Here’s what our clients are saying.

  • ⭐⭐⭐⭐⭐

    “Alex is, quite simply, the financial planner you want on your side. He and Rosa continue to go to great lengths to ensure that I am comfortable, supported, educated and making smart financial decisions. He strikes the perfect balance between protecting my assets and empowering me to do more. If you experience a big financial event, whatever that might be, Alex should be your first call.”

    Ali L.

  • ⭐⭐⭐⭐⭐

    “I've worked with Alex and his team for 20 years, and am always impressed by their consummate professionalism, astute advice, ability to explain and teach me about financial matters, and most importantly, their trustworthiness. They treat their clients like family!”

    Andrea P.

  • ⭐⭐⭐⭐⭐

    “I cannot begin to tell you how incredibly wise, competent and generous this financial advisor is, Alex Chalekian. We have had a top-notch experience at Lake Avenue Financial and completely trust Alex and his team to handle our family's finances. Working with money and finances can be extremely stressful and he has made our life so much easier by his effective, comprehensive and supportive counsel.”

    Carla S.

  • ⭐⭐⭐⭐⭐

    “Alex and Rosa have taken care of me for several years now and have patiently walked me through all the financial pros and cons to navigating and updating all the electronic data management. A wonderful family owned business who adopts their clients.”

    Patricia K.

  • ⭐⭐⭐⭐⭐

    “This financial practice is ‘la creme de la creme’! Excellent customer service, topped only by extraordinary competence and deep knowledge of the industry. Don’t be fooled by Alex Chalekian’s youth; his wealth of knowledge along with great listening skills confirms that you are in good hands. Rosa Chalekian, makes certain that everything and everyone is perfect! I could not have found a better financial firm.”

    Andrea M.

  • ⭐⭐⭐⭐⭐

    “I’ve been working with Alex and his team for the last few years and everything has been first class. I would recommend them to anyone who is looking for a financial planner.”

    Silvia V.

  • ⭐⭐⭐⭐⭐

    “Alex, Rosa, and their team have been wonderful to work with. I have peace of mind knowing my financial portfolio is being handled with care. They're always available to answer any questions or concerns I may have while keeping my best interests at the forefront. It's nice to have an advisor who listens to what matters to me and gives me guidance on how to proceed confidently.”

    Shabana S.

  • ⭐⭐⭐⭐⭐

    “We have enjoyed working with the team at Lake Avenue Financial on our retirement plan.”

    Elizabeth T.

  • ⭐⭐⭐⭐⭐

    “As I'm aging and slowing down both physically and mentally, Alex and Rosa have really stepped up to assist and guide me. My estate planning documents were 10 years old and needed a lot of updating. They are very knowledgeable financial managers and estate planners. They are also very attentive listeners. After several meetings (during which they were incredibly patient!) I feel confident I now have in place everything I need.”

    Gail M.

Disclaimer

Are you ready to invest in yourself?

I'm Ready!

* Additional fees may apply

** We will assist with the deed transfer for real property, but there are additional one time charges for each property filing.

*** The chart assumes the hypothetical growth of $100,000 over 30 years with annualized returns of 5% and 8% with no additional cash deposits or withdrawals. The returns and this chart are for illustrative purposes only and do not represent actual investment returns, trading activity, or performance. The increase of 3% may be achievable by investment advisors who implement best practices and strategies for serving their clients. Specifically: suitable asset allocation using broadly diversified funds / ETFs, cost-effective implementation (expense ratios), rebalancing, behavioral coaching, asset location (allocation of assets between taxable and tax-advantaged accounts), spending strategy (withdrawal order), total-returns versus income investing. A link to the white paper supporting this claim can be found below. Altruist Corp and its affiliates believe that our software and product offerings align with these best practices by either providing features that allow for them (i.e. offering commission-free, low-expense-ratio ETF trading, rebalancing, and tax advantaged accounts) and/ or creating efficiencies for investment advisors through streamlined software so that they can spend more time on best practices such as the ones described by Vanguard, listed in the link below. Source: Vanguard Advisor's Alpha 2025