Radical Transparency. Absolute Alignment.

No hidden commissions, no confusing performance percentages, and no corporate conflicts of interest. Just clear pricing designed around your needs.

The Lake Avenue Philosophy

Traditional Wall Street profits when you are confused about what you are paying for. Hidden product fees and layered percentages can quietly erode your hard-earned wealth.

At Lake Avenue Financial, we believe true white-glove service begins with absolute honesty. We operate as a strict, fee-only fiduciary. This means we are legally bound to put your interests first 100% of the time.

We do not sell proprietary financial products, and we receive zero back-end commissions. Our only source of compensation is a transparent, fee paid directly by you—aligning our success perfectly with yours.


Compare Our Services

Blueprint

$999

per year

Best Suited For: Mid-career professionals, wealth builders, and individuals looking to optimize their cash flows, organize their foundational accounts, and map out a clear, long-term trajectory towards financial independence.

  • 2 Strategic Sessions (Year 1)

  • Annual Review Meeting (Year 2+)

  • Cash Flow & Budget Optimization

  • Net Worth & Asset Tracking

  • Goal Planning

  • Debt Paydown

  • Investing Strategies

  • Financial Independence Planning

  • Education & Real Estate Planning

  • Free HYSA Account at 3.20% APY*

  • Access To Investment Portfolios**

  • Lake Avenue Academy




Masterplan

$2,999

per year

Best Suited For: Corporate executives, business owners, families with established wealth, and solo decision-makers navigating complex life transitions (like divorce or loss of a spouse) who require comprehensive, high-touch planning.

  • Everything in Blueprint, plus

  • 5 Planning Meetings (Year 1)

  • Annual Strategy Meeting (Year 2+)

  • Priority Concierge Access

  • Advanced Tax Strategies

  • Roth Conversion Modeling

  • Corporate Benefits Analysis

  • Concentrated Equity/Stock Option Optimization

  • Self-Employed Strategies

  • Complete Estate Planning & Evaluation

  • Establish Living Trust & Deed Transfer Assistance***

  • Social Security Optimization

  • Distribution Strategy

  • Comprehensive Risk Assessment

  • Generational Legacy Planning

  • Charitable Gifting Strategy



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Are you ready to invest in yourself?

* The Annual Percentage Yield (“APY”) for the Altruist Cash accounts (“Altruist Cash”) is variable and may change at any time. The amount of interest you will receive on your deposits will vary based on a number of factors. Accrued interest is paid on the last business day of the month directly into the Altruist Cash account. View the disclosures to learn more.

** Investment Management is optional and costs an additional 0.07% monthly asset management fee.

*** We will assist with the deed transfer for real property, but there are additional one time charges for each property filing.